EXPERIENTIAL SELLING

How to Turn Your Demos into Sales-Closing Machines

Giuseppe Cordone
5 min readOct 14, 2024

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The Ultimate Blueprint

A sales professional gives an engaging sales demonstration to a group of attentive customers (making sure they actually are), demonstrating the power of an effective demonstration in closing sales. The image conveys the importance of understanding the client’s pain points before presenting a solution.
A sales professional gives an engaging sales demonstration to a group of attentive customers (making sure they actually are), demonstrating the power of an effective demonstration in closing sales.

While often overlooked, demos are the unsung heroes of the sales arsenal. They can inspire and motivate both the presenter and the audience.

Demos present a unique opportunity to show potential clients that your product is not just another option but the solution they’ve been eagerly seeking.

However, let’s face reality: many demos need to catch up. Not because the product lacks merit but because the presentation fails to resonate, leaving clients unmoved and uninterested. It’s time to change that narrative.

A demo went flawlessly because the client nodded along.

I couldn’t have been more wrong.

What clients genuinely desire is an experience that shifts their perspective.

They’ll be eager to move forward when they feel that genuine connection. That’s the moment a demo transcends into a sale.

Join me as I delve into six critical steps to ensure your demo doesn’t just convey information — it seals the deal.

📨 Do you prefer actionable resources like a presentation to support a demo? Get my free resources directly in your mailbox on Experiential Selling by…

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Giuseppe Cordone
Giuseppe Cordone

Written by Giuseppe Cordone

Expert in ICT sales, Writer, tech enthusiast. Exploring growth, self-help & entrepreneurial edge of writing. Let's journey! 📩hitechstories.medium.com/subscribe

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